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Instagram has recently released a new reels feature which now enables users to post a 15 to 30 second video. Reels generate a lot of traffic for users so different brands use social media for expanding their audience.

Below we share to you 5 ways to use the new Instagram reels to increase engagement and sales on this social media platform. You must remember, however, that the key consideration is, how does one brand create content that appeals to audience, engages them, and adds value in a short period of 15 to 30 seconds.

1. Create shared industrial tips and tricks

Sharing educational content relevant to your industry can engage your audience, even with a 15-second video and this could be a significant point for you. If you seek to solve people’s problems, your audience will grow rapidly. The idea is to feel they are valuable by understanding their problems and providing solutions to the target audience. When your audience feels valuable, they will follow you with more interest.

2. Do training or create DIY videos

Doing quick tutorials for the audience will give your reels tremendous value. These can be tasks that people are trying to do, or you can make DIY videos yourself. By focusing on your audience, you can greatly enhance the engagement of your page.

3. Start a new Reel challenge

Challenges are common in Instagram circles right now. In this way, you get more people to take part in your challenges through which you gain more participation. As a brand, you can tell people to use your product to make the funniest and creative video possible and, set an award for it. This investment will be worth it for your brand to reach through this challenge.

4. Collaborate with influencers

Collaborating with influencers can be a great help too. If an influencer tags you on Instagram, this can greatly enhance your engagement. The purpose of working with influencers is to make them listen and trust them. This is why when they endorse your brand, they are more likely to check it out.

5. Display behind-the-scenes content

If you are a brand, assume that your audience sees your products and the photos, but does not know how you do the projects, what the process looks like, or what a day is like, you can make a video of your brand every day. Displaying behind-the-scenes content gives them insight into your brand and builds a deeper connection to the sale of products and services.

This way, you can create a stronger connection with your audience, and this will increase your page engagement a lot. Reels are a great way to get behind the scenes (BTS), where you can take a time-lapse, add music, stickers, and even text to show your audience what you’re doing.

Conclusion

Features like Reels can help you speed up the process and engage your audience. This is an opportunity for you to go beyond the people who follow you and attract your audience by providing content that is entertaining or based on value. So start today and increase the engagement of your page by using Instagram reels.

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