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A search engine-friendly site makes sure all URLs are simple and readable. Several important factors make a website search engine friendly, includes proper keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user. That is because, a website once put up, has an important role to play. It needs to be easily accessible to the target audience when they look up from the search engine platform. In other words, a website design needs to be SEO optimized so that it can become friendly to both search engines and humans.