Media marketing is expected to change vastly in 2022 and the kind of social media marketing we will have in the coming year is crucial. Due to the complexity of the situations in the past two years, it will be very difficult to predict what kind of things we will see in 2022. The pandemic disorder has truly made matters worse and complicated and businesses need to start accepting this change as soon as possible.

Videos should now be a central part of each business’ strategy – but merely recording and playing a simple video is no longer enough. To stand out in today’s digital marketing, you need to be creative, innovative, and witty – more than ever.

The Hootsuite team recently surveyed more than 18,000 people to gain insight into what we can expect for our marketing strategy in the coming year or years. The team has done a lot of research on this and the full 2022 Social Trends Report includes an overview of each trend with recommendations on what we need to prepare for.

As mentioned, the team surveyed more than 18,000 people, including a wide range of experts and platform representatives, to examine their views on these issues. They provide an overview of the process and advice on how to proceed. Check those out below.

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