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McDonald’s has always been known for its bold, playful, and often illustration-led packaging design. A stunning graphic design project which is even more, well, bold, playful, and illustration-led, imagines a more sustainable future for the Happy Meal.
Regina Lim’s ‘Magical Forest’ project incorporates storytelling, illustration, and origami, creating a much more playful set of fast-food packaging in a beautifully unified series of designs.
“This Happy Meal aims to be more sustainable compared to the original Happy Meal by removing all plastic packaging and plastic toys,” Lim explains the project’s Behance page. “Educational elements like infographics and AR elements are printed on the undersides of the packaging, making it educational and interactive. The Happy Meal toys and display animals can be used to interact with the packaging – leaving no part of this packaging to go to waste and eliminating single-use packaging that turns into trash after consumption.”
Apparently, Lim’s work is making waves online, with Twitter users praising her designs. “McDonald’s doesn’t even deserve this level of craftsmanship and artistic care. So insanely nice!” one user tweets, while another adds, “McDonald’s give this student a scholarship or a job immediately.”
While McDonald’s has recently overhauled its packaging, the official designs arguably aren’t a patch on Lim’s stunning Magical Forest concept.